With a sales team that is constantly on the road, Athlon Media Group relies on Dropbox for Business to equip its reps with the collateral they need for meetings and sales pitches.
Athlon Media's Key Results
Increased productivity among sales reps
Enhanced mobility and presentation abilities
Seamless collaboration across a growing team
Operating at top speed
Media is an ever-evolving industry and, in order to keep up with trends, competition, and consumers, publishers must move quickly — staying agile and adaptable. For Athlon Sports, the usual business demands further intensified when it acquired Publishing Group of America and was tasked with combining its New York office with its office in Tennessee, all while growing at a staggering clip. One of the first needs the newly formed Athlon Media Group had to address was shared file access. The company set up new and existing employees on a server in the Nashville office, but quickly discovered its limitations. If too many people logged on to upload or retrieve files at once, exchanges moved painfully slow. Due to privacy restrictions, outside contractors and clients weren’t able to access servers, so files had to be continually emailed or posted to FTP sites. “It was very cumbersome and frustrating,” remembers Marketing Manager Anna Feagan. “I told my boss I was moving to Dropbox because I couldn’t take it anymore and needed a quick fix. And then Dropbox started becoming the norm for everyone.” Dropbox Business gave Athlon Media Group’s sales and marketing teams a way to work faster and more efficiently — and keep up with the rapid pace of the industry. “Sales and marketing had grown from about ten people to thirty. Now we’re fifty,” says Feagan. “We’re operating from a place of very high intensity and Dropbox Business is the kind of technology that allows us to work at top speed and evolve in the face of changes.”
“We’re operating from a place of very high intensity and Dropbox Business is the kind of technology that allows us to work at top speed and evolve in the face of changes.”
Supporting a mobile taskforce
Because Athlon does business with newspapers and advertisers all over the country, travel is a huge necessity for its workforce. In-house and contract representatives are always on the move, and need reliable access to sales and marketing materials. With Dropbox Business, reps can rest assured that when they show up to client meetings, the latest pitch decks will be synced in Dropbox and ready for immediate presentation. According to Feagan, “Dropbox Business is such a great time-saving and efficiency-boosting resource. Thanks to the flexibility of Dropbox Business, reps all over the country can get the presentations and other files they need without worrying about going to an office or sending anything through email.” With the pains of server usage long gone, Athlon now has the freedom to integrate mobile technology such as iPads into its ad sales processes. Whereas the server wasn’t enabled for any sort of mobile usage, Dropbox Business allows Athlon reps to easily access and present PowerPoints and PDFs from their tablet devices. “Dropbox Business is the fastest way to get the materials we create in New York into the hands of our national reps,” says Feagan.
“It’s also been neat to see my older coworkers embrace Dropbox Business. It makes their lives so much easier!”
Measures of success
When it comes to external interaction, Dropbox Business serves as the primary file-sharing tool between Athlon and its outside research department. The department compiles Starch survey response reports — which measure the performance of Athlon’s publications and play a vital role in the company’s continued success. “Dropbox Business helps us get critically important research done in a very controlled way,” notes Feagan. “Our research team can share and access relevant files, while we keep all other company data private.” Internally, as more teams realize the effectiveness Dropbox Business offers, Athlon is seeing a growing number of employees interested in using it to share files. Adoption requests have spread from sales and marketing to many other groups throughout the company. Feagan states, “A lot of the Nashville-based departments now want to use Dropbox Business. They’ve seen how it works for our team — and how it’s been a wonderful tool for reducing miscommunication.” She adds, “It’s also been neat to see my older coworkers embrace Dropbox Business. It makes their lives so much easier!” Both internal and external measures like these are integral to Athlon’s continued success. As more of its employees find ways to improve work speed and agility with Dropbox Business, Athlon Media Group will be able to further secure its place as a leader in the fast-paced publishing industry.