The headphone and speaker company relies on Dropbox to design world-class hardware and get their products in the hands of consumers.
Klipsch's Key Results
Stronger collaboration on new concepts and products
Faster design approvals
Easier access to marketing materials
Staying current with new tools
Founded in 1946, Klipsch has a long, proud history of making premium speakers and headphones. Today, the Indianapolis-based company has combined its patented technology with the latest materials in hardware technology. The same can be said about the tools they use to work together. Previously, Klipsch employees had to access their information through a local server. "We had so many drives it was hard to track, and users couldn't access them from outside the office," Vlad Grodzinskiy, Senior Manager of Product Development, says. Looking to speed up the product development process, Klipsch turned to Dropbox Business.
“Dropbox lets us share, gather feedback, and iterate even faster. We consider ourselves a 70-year-old startup.”
Making processes more efficient
Today, Klipsch runs their entire product development process through Dropbox. Initial concepts are mocked up, shared with product managers, then approved by business and executive teams. “We have 250 employees, which is small for a company with our consumer footprint,” Grodzinskiy says. “Our size makes it easier to collaborate with many teams, and Dropbox lets us share, gather feedback, and iterate even faster. We consider ourselves a 70-year-old startup.” When it comes to distributing products, Klipsch sets up public web links that re-direct to Dropbox folders. These folders contain items like spec sheets, high-resolution photos, and promotional event calendars for retailers and salespeople to entice their customers. “We noticed what really gave us a leg up on the competition wasn’t necessarily the amount of content we had, but we had the easiest way for people to access it all,” says Grodzinskiy. “With Dropbox, our sellers know our marketing materials are always up-to-date, and the interface makes it easy to navigate.”
“With Dropbox, our sellers know our marketing materials are always up-to-date, and the interface makes it easy to navigate.”
Innovating in a changing industry
Despite having an impressive history, Klipsch is always looking forward. Bringing Dropbox into their suite of tools has led to better collaboration with faster approvals and go-to-market. And once products are finalized, Dropbox has helped empower Klipsch's sales team and retail partner network, who are often selling on the go. "Bottom line, Dropbox helps us save time, which is really valuable," Grodzinskiy says. Striving to make everyone's job easier has been one of the hallmarks of Klipsch's culture. “Our CEO is very open-minded,” he says. “He’ll say, ‘If there’s a better way to do something, there’s no reason not to try it.’”