Bauer Media brings bestselling print, web and video content to life with better mobility and collaboration using Dropbox Business.
Bauer Media’s key results
Rapid adoption and easy onboarding
Streamlined media creation workflows
Tight security over shared data
Meeting new business demands
As the producer of many of Australia’s most renowned media titles – including The Australian Women’s Weekly, Woman’s Day, Harper’s BAZAAR, ELLE, Australian Gourmet Traveller and Real Living – Bauer Media has long been committed to creating award-winning content. When it was acquired two years ago, the company identified some gaps in its processes, which brought to light a need for greater visibility into project data and better file accessibility for its distributed workforce. One of the biggest changes the company had to tackle was a growing need to move away from traditional file sharing methods such as network drives, email and paper printouts. According to Mobility Strategist Kathryn King, “The need to support our employees’ ability to work remotely and on-the-go was increasing as our business was changing. We needed a solution that allowed us to share files with equally strong levels of security and usability.”
“Dropbox Business is a secure, simple and reliable collaboration solution that helps us operate as an agile and dynamic organisation. It provides our users with an ‘at-home’ technology experience with the reliability and security of an enterprise-grade solution.”
Redefining production workflows
In Dropbox Business, Bauer Media found a platform that keeps everyone on the same page, no matter where they work. Collaborative processes that used to require stacks of paper or CD copies now take place via shared folders. As King explains: “Dropbox Business has allowed us to redefine many content workflows and how we collaborate. The ability to make comments within a file and tag other team members in a document is amazing; it’s definitely a next-level collaboration tool for us.”
To ensure that files are kept safe during collaborative processes, Bauer Media relies on OKTA for Active Directory (AD) integration and single sign-on. “We just add people to an AD group and OKTA starts the process, so it’s very simple” King says.
According to King, the company-wide reaction to Dropbox Business has been “fantastic”. She attributes the successful adoption primarily to ease of use, adding “People want it – they come to us for it, which is a change. It’s been the easiest product to roll out here.”
“Every day, a huge part of what I’m doing involves Dropbox Business. It has impacted the way I’m developing my mobile strategy, and really, it is changing the way we work.”
Faster production, better end products
With Dropbox Business continuing to release new features, such as the Dropbox badge, Bauer Media employees continue to streamline workflows and find opportunities for efficiency gains. Projects move at a faster pace than ever before and the company continues to evolve how it works. As King states: “It matches where the company is now – which is dedicated to providing that agility in the new digital world.”