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Shoes of Prey let women design and order the shoes of their dreams on demand, all while keeping production processes smooth with help from Dropbox Business.

Shoes of Prey's key results

Easy sharing of large photos and PR files

Smoother order processing

Secure storage of past and current work

THE CHALLENGE

Hitting the right stride

When the Shoes of Prey founders set out to open an online shop for women’s made-to-order shoes, they knew that fun, easy design and order processes would be paramount to their success. The actual steps around creating shoes – choosing shapes, colours, sizes and materials– were a lock, but the company wanted behind-the-scenes processes to be just as fluid. As the business grew from its original headquarters in Sydney, Shoes of Prey relied on Dropbox to share and back up important files such as 3D models, product photos and company documents, but it soon became clear that the application could help streamline flawed workflows. As co-founder and co-CEO Mike Knapp remembers, “Before we took everything digital, people would sometimes recycle and use the backs of papers to print orders. But when it was unclear which side held the real order, we’d often end up making the wrong shoes. It was a mess.”

“We have people working everywhere from Tokyo to Manila and New York to LA. Mobile file access is so important, especially if we accidentally forget a presentation or need a file on the fly. Dropbox Business is a lifesaver. I don’t think we could do what we do without it.”

THE SOLUTION

A new world of order

The company moved to Dropbox Business and pinpointed ways the application could help support operational efficiency. Now, for example, when a new order comes in, the website automatically places the request in a designated Dropbox folder. When shoes are ready to be shipped to a customer, a photo of them is saved into another Dropbox folder. From there, the Shoes of Prey website uploads the photo into the customer’s online account, simultaneously generating an email so the recipient can see her shoes before they arrive. “Dropbox Business is being used to manage really important parts of the business” Knapp says. On top of playing a key role in order fulfilment, Dropbox Business serves as a publicity hub for photos and press releases that are shared with journalists and external partners. Knapp says “Dropbox Business has been a great support for PR activities. Instead of having to try to email and attach high-resolution images, we can just put them into a folder and share the link. It’s so much easier.”

“Dropbox Business makes life easy for our software engineers because of its API. We don't have to build special collection points for files to get routed properly – Dropbox does it for us.”

THE RESULTS

A grand global operation

With a highly distributed workforce, and their headquarters in Los Angeles, Shoes of Prey rely on Dropbox Business for continuous access to the files that keep the company operating. “We have people working everywhere from Tokyo to Manila and New York to LA” says Knapp. “Mobile file access is so important, especially if we accidentally forget a presentation or need a file on the fly. Dropbox Business is a lifesaver. I don’t think we could do what we do without it.” By helping Shoes of Prey to run as efficiently as possible across global locations, Dropbox Business is playing a key role in the delivery of "dream" footwear to shoe lovers worldwide.