SEO Technical Program Manager

San Francisco, CA

Company Description

Dropbox is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, our mission is to unleash the world’s creative energy by designing a more enlightened way of working. Headquartered in San Francisco, CA, Dropbox has more than 12 offices around the world.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

Dropbox seeks a strategic SEO Program Manager to optimize our web platform with an aim towards engaging our customer base and enabling revenue growth at scale. You thrive in a rapidly changing environment, feel invigorated by the idea of solving complex SEO challenges, strive to meet the highest standards, and use the knowledge of partners to make a huge impact across the organization.
You will inform, influence, and help build the SEO program from the ground up. Key aspects of this role include using data to understand our products and customer behaviors to identify SEO opportunities, build business cases, run SEO experiments and execute results-focused projects at scale.

Responsibilities

  • Drive SEO strategy in cooperation with the SEO team
  • Design, execute, and report on SEO experiments
  • Identify, evaluate and prioritize scalable web platform and page-level SEO projects based on traffic and revenue growth opportunities
  • Craft compelling business cases for SEO projects, including impact sizing with Analytics and Finance teams
  • Influence our growth strategy by working closely with partners and accounting for their requirements, including Engineering, Product, and Design
  • Create technical SEO roadmap, contributing to quarterly and annual planning
  • Partner with Analytics to ensure we have the marketing technology, analytics systems necessary to work at scale
  • Forecast SEO performance, set SEO targets, build reporting, and communicate pacing towards targets
  • Setup SEO tools and regularly maintain dashboards
  • Vendor management ensuring that deliverables meet business requirements and brand guidelines to a high standard

Requirements

  • Minimum of 5-8 years of SEO experience
  • Excellent interpersonal skills, with the ability to collaborate under pressure on time-critical initiatives
  • Strong technical and analytical background
  • Program management experience, including planning and prioritization
  • Validated results driving SEO initiatives in a fast-moving, dynamic, international organization
  • Expertise with SQL, Excel, and SEO tools (Google Search Console, Google Keyword Planner, BrightEdge, LinkDex, Moz, Botify, ScreamingFrog, etc.)
  • Deep understanding of SaaS lifecycle preferred
  • BA/BS degree, preferably in Engineering, Computer Science or related field

Benefits and Perks

  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off 
  • Company sponsored tech talks (technology and other relevant professional topics)
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

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