Marketing Analytics Manager

San Francisco, CA

Company Description

Dropbox is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, our mission is to unleash the world’s creative energy by designing a more enlightened way of working. Headquartered in San Francisco, CA, Dropbox has more than 12 offices around the world.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

As a Marketing Analytics Manager, you will primarily be responsible for working with stakeholders within Marketing to produce impactful insights from Dropbox’s complex data environment.  You will work cross-functionally as an individual contributor across marketing, data engineering, data science, financial planning, and IT systems to execute on your insights and drive impact for Marketing and Dropbox.
 
This role will also have an emphasis on executive reporting to the most senior leaders within Marketing, and work across all teams to understand and quantify the efficacy of existing marketing programs.  You will partner closely with each marketing team to derive an extensive understanding of our marketing campaigns in order to contextualize measured business performance.  In turn, you will be a key thought partner in making strategic data-driven decisions about marketing.

Responsibilities

  • Collaborate with marketing leadership to develop strategy, standards, goals, and KPI’s throughout the entire marketing funnel from awareness to purchase
  • Lead executive scorecard operationalization as part of collaborating with marketing leadership to execute on data-driven strategy
  • Take ownership of all datasets for measurement of marketing performance and reporting to cross-functional stakeholders, including leadership in marketing, sales, and product
  • Extract insights on behavior of customers acquired through performance channels using analytics tools, data platforms, and internal databases 
  • Ensure your numbers are air-tight by performing individual quality control, checking with relevant data owners, and cross-referencing findings against secondary sources
  • Drive interpretation, socialization and adoption of operational marketing reports
  • Surface analytical insights: proactively investigate root causes of aberrant data, and identify opportunities for optimization

Requirements

  • Exceptional ability to communicate complex analyses throughout the marketing organization
  • Strong data visualization and dashboard experience
  • Strong project management skills
  • 4+ years experience in a quantitative discipline
  • Intermediate experience writing SQL queries
  • Bachelor's or Master’s Degree in Computer Science, Math, Statistics, Engineering, Economics, Business, or related discipline

Benefits and Perks

  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off 
  • Company sponsored tech talks (technology and other relevant professional topics)
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

Other open positions