Sr. Product Marketing Manager, Dropbox Paper

San Francisco, CA

Company Description

Dropbox is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, our mission is to unleash the world’s creative energy by designing a more enlightened way of working. Headquartered in San Francisco, CA, Dropbox has more than 12 offices around the world.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

The Senior Product Marketing Manager for Dropbox Paper is responsible for planning and executing initiatives to drive awareness, understanding, and growth of Dropbox Paper in key markets. They are business partners to the product team, as the team develops tools from conception to rollout and beyond. PMMs represent the customer voice and support the go-to-market strategy and execution as well as the ongoing customer journey. And, they’re responsible for setting and tracking targets.

Responsibilities

  • Assemble clear definition of customer needs, market trends, and competitive developments
  • Drive market segmentation and persona development, ensuring it is built upon primary audience research
  • Develop clear and concise product positioning, associated product messaging, and value proposition
  • Drive the development of compelling content, including product roadmaps, website, launch content, analyst presentations, and more
  • Assess market fit assessment and define future product posture to inform product development and product investments
  • Drive clear alignment across stakeholder partners including Product Management, Engineering, Design, Sales, Brand, Communications, and more
  • Serve as a strong product advocate for both internal teams and the external market, across events and analyst relations

Requirements

  • Bachelor's degree or higher in marketing, computer science, information systems, or other technical major
  • 8+years of work experience, 5+ years experience in product marketing, partner marketing, or sales
  • Strong marketing competencies across strategic planning, segmentation, positioning and messaging, content creation, and storytelling
  • Depth in building narratives, identifying pain points & crafting solutions
  • Project management skills: can prioritize high impact activities and keep complicated projects moving forward, working across cross-functional teams
  • Cross-functional leadership: demonstrated ability to work closely with partners, product, engineering, sales, PR, design, and partnerships teams
  • Strong analytical skills, with demonstrated capabilities interpreting data and qualitative research and distilling into actionable key takeaways
  • Bonus if you have an MBA, but it’s not required
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

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