Lifecycle Marketing Monetization Lead

San Francisco, CA

Company Description

Dropbox is the world’s first smart workspace that helps people and teams focus on the work that matters. With more than 600 million registered users across 180 countries, we’re on a mission to design a more enlightened way of working. Dropbox is headquartered in San Francisco, CA, and has 12 offices around the world.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

 

Role Description

Dropbox has over 500 million users worldwide, and the Lifecycle Marketing team builds email and notification programs to help these users find value throughout their journey. We’re looking for a Lifecycle Marketing Lead to manage the half of the team dedicated to programs for users who are ready to renew or upgrade to a paying plan. Utilize your expertise in email and notifications to build automated, scaled programs that guide these users through their options and have significant revenue impact for Dropbox. You’ll partner with growth analysts to build your team into an experimentation engine for both piloting new programs and optimizing existing ones, and help your team do their best work along the way.

Responsibilities

  • Define our lifecycle marketing strategy for driving self-serve upgrades and renewals at scale from our existing Dropbox user base
  • Work with growth and marketing analytics teams to measure our initiatives and maintain performance of multi-million dollar revenue programs
  • Partner with user research, messaging, and growth product teams to ensure the creation of thoughtful user experiences across campaigns and in-product
  • Refine your team’s approach to research, road mapping, and testing programs to enable quicker learning and more successes
  • Influence Dropbox’s internal CRM roadmap and processes for the better as lead of a team of power users
  • Lead and expand a self-motivated team of growth email marketers to tackle new opportunities for expansion

Requirements

  • 4 - 5 years of cross-channel CRM marketing (email, notification, in-product) for large user bases
  • 2+ years in a direct or dotted-line leadership role
  • AB testing or growth marketing savvy
  • Experience with using CRM tools to make automated, evergreen programs
  • Analytical thinker with experience with tools like Google Analytics or SQL databases

Benefits and Perks

  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off 
  • Company sponsored tech talks (technology and other relevant professional topics)
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

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