Growth Marketing Manager

San Francisco, CA

Company Description

Dropbox is the world’s first smart workspace that helps people and teams focus on the work that matters. With more than 600 million registered users across 180 countries, we’re on a mission to design a more enlightened way of working. Dropbox is headquartered in San Francisco, CA, and has 12 offices around the world.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

Dropbox is looking for a Growth Marketing Manager to support with Outbound lead generation. This person will help identify new audience segments within our existing user base, to target with email and in product campaigns. They’ll be an audience expert, using in-depth knowledge to propose and implement email experiments and improve existing nurture programs. This person will partner with email program managers to ensure campaigns are delivering high quality leads that sales teams can convert to Dropbox Business. The ideal candidate understands marketing and sales processes, has a strong track record in growth marketing, marketing automation, experimenting in sprints cycles, A/B testing, reporting, and is able to take on a proactive approach towards these initiatives.  

Responsibilities

  • Define and understand Outbound lead generation target audience segments
  • Design A/B experiments with data-driven hypotheses, to identify new audience opportunities
  • Monitor and optimize ongoing campaign performance
  • Manage the health of audience segments within our database 
  • Partner with marketing, sales, and analytics teams to ensure consistent delivery of high quality leads
  • Regularly communicate performance and results to key stakeholders

Requirements

  • 3+ years B2B and/or B2C experience in demand generation or lead generation for a technology company, ideally in sales or marketing
  • Experience in audience segmentation
  • Strong proficiency in SQL
  • Experience with marketing automation software
  • Strong analytical skills
  • Experience in Data Visualization tools (e.g. Tableau)
  • Strong working knowledge of the marketing and sales funnel and process
  • Strong communication skills and ability to clearly articulate impact 
  • Ability to influence and work cross-functionally across multiple internal teams 
  • Cultural alignment will be an important element in this persons success
  • Bachelor's degree or equivalent experience

Benefits and Perks

  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off 
  • Company sponsored tech talks (technology and other relevant professional topics)
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

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