HelloSign Growth Marketer - Onboarding

San Francisco, CA

Company Description

Dropbox is the world’s first smart workspace that helps people and teams focus on the work that matters. With more than 600 million registered users across 180 countries, we’re on a mission to design a more enlightened way of working. Dropbox is headquartered in San Francisco, CA, and has 12 offices around the world.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

We’re looking for a Growth Marketing Manager to focus on setting up new HelloSign users for success by optimizing our product onboarding experience. This person would be responsible for identifying opportunities to impact the life cycle experience for our individual and business customers after account creation or trial start. The ideal candidate is a strong analytical thinker, has experience running A/B tests, and has experience working with user segments to optimize product engagement

Responsibilities

  • Execute A/B tests designed to improve trial purchase to conversion rate and feature engagement
  • Conduct post-experiment analyses and present recommendations and findings from test data
  • Work with Design, Analytics, Product Marketing and Product Management to ship customer experience improvements
  • Monitor and evaluate key performance metrics - monitor health of the subscriber base (e.g. trial start, trial purchase to conversion rates, and feature engagement) and identify areas for improvement
  • Prioritize opportunities for improvement; generate data-driven hypotheses that inform strategies for experiments and campaigns

Requirements

  • Strong project management and prioritization skills
  • Strong analytical skills
  • Has a good understanding of what onboarding, engagement, retention and up-sell metrics are and how to impact them
  • Experience with A/B testing
  • Ability to work cross-functionally and manage various stakeholders
  • Core understanding of subscription products and self-service sales preferred
  • 2+ years of relevant work experience

Benefits and Perks

  • 100% company paid individual medical, dental, & vision insurance coverage
  • 401k + company match
  • Market competitive total compensation package
  • Free Dropbox space for your friends and family
  • Wellness Reimbursement
  • Generous vacation policy
  • 10 company paid holidays
  • Volunteer time off
  • Company sponsored tech talks (technology and other relevant professional topics)

About HelloSign, A Dropbox Company:

We believe that the way business gets done today is broken. That’s why we’re dedicated to simplifying work for everyone - from small startups to large enterprise companies. Millions of individuals and over 80,000 companies world-wide trust the HelloSign platform – which includes eSignature, digital workflow and eFax solutions – to automate and manage their most important business transactions.

With a sharp focus on user experience and a lust for innovation, HelloSign is on a mission to Simplify Work.

Life at HelloSign:

Our HQ office is located in San Francisco Mission Bay near the UCSF Medical Center and we have a number of team members distributed across the US! Just over 150 employees, we are growing the company deliberately, with a keen eye towards maintaining a culture that values lifestyle, fun and continuous improvement. We were awarded the Hirepalooza Culture Award for Lifestyle in 2015 and the Healthy Mothers Workplace Bronze Award in 2016 and 2017. In 2018, we won SF Business Times' Best Places to Work Award for Small Employers. We continue to maintain an overwhelmingly positive presence on Glassdoor and The Muse.

We have raving fans who love what we make

  • We're user-focused and product-driven
  • We're always evolving with an eye towards improvement
  • We're committed to building a product people want
  • We thrive on collaboration and learning from each other
  • We have a supportive, familial atmosphere
  • We work in an open, airy, creative space
  • We laugh a lot
  • And we'll never forget your birthday!
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

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