Content Marketing Lead, DocSend

Company Description

Dropbox is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, our mission is to design a more enlightened way of working. From our headquarters in San Francisco to eight dedicated Studios and a worldwide team of employees who choose where they work best, our Virtual First approach is leading the way into the future of work.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

Responsibilities

• Develop a content strategy based on the company’s business objectives and a customer’s or end user’s needs. Define DocSend’s voice and content strategy for new verticals as well as in collaboration with Dropbox for a multi-product content strategy. 
• Manage a team of marketers with a wide range of skillsets from SEO to social media, product research, and content marketing 
• Oversee content requirements and create content strategy across a project life cycle. This can include conducting content audits (qualitative analyses of all the content on a network of sites and social media accounts) as well as gap analyses.
• Creating and maintaining editorial calendars, content inventory,  metadata frameworks and content migration plans relevant for Dropbox’s target audiences
• Collaborate with digital strategists, data analysts, comms, SEO and paid media teams to identify clear goals for marketing content
• Assist in creating and verifying our attribution model for tracking engagement to conversion and the role of content 
• Determine the asset formats and topics that will maximize audience engagement and exceed revenue contribution targets
• Partner with colleagues across Dropbox Marketing to identify content needs for use across all experiences and programs 

Requirements

• Minimum six years of B2B or B2C content marketing experience leading and managing content strategy, content structures, and content development 
• Minimum two years experience managing a small team
• SaaS and or product-led growth industry experience strongly desired
• Experience in digital content creation and developing content strategy
• High-level and analytical thinker who also has a penchant for keeping track of details and is driven by the measurable impact of content 
• Standout idea generator and problem solver with excellent communication and organizational skills
• Analytical abilities necessary to gather key business and user insights, and apply strategic planning skills to create a long-term vision for the content that’s generated. 
• Ability to compellingly communicate a product or a brand’s story, and a design sensibility to envision how content could be presented or distributed in formats other than text-based articles, such as infographics or multimedia presentations
• Firm understanding of user experience and strong search engine optimization (SEO) and search engine marketing (SEM) skills are preferred