B2B Demand Generation Manager

Marketing Team | Dublin, Ireland

Dropbox is the home for your most important stuff—now we're bringing it to life with a growing family of products. As we scale our global brand, there’s plenty of space for you to grow alongside us and simplify life for millions of people around the world.

Marketing partners with teams across the company to set positioning and strategy, manage product launches, gather customer insights, and maximize our products' potential.

We are looking for a Digital Demand Generation Manager to develop a scalable lead generation strategy with industry-targeted campaigns.

Responsibilities

  • Develop EMEA lead-generation marketing campaigns, integrating events and content into demand gen plans
  • Partner with Sales, Sales Development and Product Marketing to build and manage effective campaigns and promotions to support pipeline goals
  • Communicate and implement learnings and content market insights gained through campaigns across the company
  • Manage relationship with vendors, marketing partners, and internal stakeholders
  • Collaborate with the Marketing Operations team to set-up channels (search optimized, social media, CPL programs in region, email)
  • Work closely with sales to track feedback of opportunities generated and optimize workflow

Requirements

  • Self starter, with a passion for building
  • Experience leading extended virtual teams for successful B2B demand generation campaigns
  • Experience delivering tangible pipeline and lead results for demand generation campaigns
  • Experience executing successfully all types of campaign activities (events, email, webinar, etc)
  • Experience with marketing automation and lead management systems.
  • Experience creating campaigns targeting industry verticals (media, technology, etc)
  • Experience working closely with product marketing, PR, design, sales, and legal teams
  • Strong analytical background
  • Eligibility to work in the E.U.
  • Knowledge of additional European languages a plus
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