The audio company uses Dropbox Business as a collaboration workspace for colleagues around the world, making it easier to increase productivity.

Libratone's Key Results

Simple onboarding and management of users

Maximized productivity across a mobile workforce

Technology that evolves with the company's changing needs

The Challenge

Starting on a high note

Libratone launched its company in 2009 with the intent to produce audio equipment for the modern digital music world. To do so, the company needed a technology infrastructure also built for the modern world. Cloud solutions seemed the perfect option for the young startup because they didn’t constrain users, require IT support, or involve huge investments. As Libratone founders explored available services, they came upon Dropbox and immediately knew they had found technology that fit all of their requirements. According to Tommy Andersen, Libratone Co-Founder and CEO, “Dropbox was chosen from day one to be the backbone of our infrastructure. It was — and still is — a leader in the cloud space, so that made it an obvious choice. It allowed us to minimize internal service and optimize support for our users, and the pay-as-you-grow pricing was ideal for a startup.”

“Dropbox was chosen from day one to be the backbone of our infrastructure. It was — and still is — a leader in the cloud space, so that made it an obvious choice.”

Tommy Andersen, Co-Founder and CEO, Libratone

The Solution

Starting on a high note

Libratone launched its company in 2009 with the intent to produce audio equipment for the modern digital music world. To do so, the company needed a technology infrastructure also built for the modern world. Cloud solutions seemed the perfect option for the young startup because they didn’t constrain users, require IT support, or involve huge investments. As Libratone founders explored available services, they came upon Dropbox and immediately knew they had found technology that fit all of their requirements. According to Tommy Andersen, Libratone Co-Founder and CEO, “Dropbox was chosen from day one to be the backbone of our infrastructure. It was — and still is — a leader in the cloud space, so that made it an obvious choice. It allowed us to minimize internal service and optimize support for our users, and the pay-as-you-grow pricing was ideal for a startup.”

“Dropbox Business offers an easy way to share information and ensure productivity. It has become such an integral part of how we interact with our data, we forget it’s even there!”

Tommy Andersen, Co-Founder and CEO, Libratone

The Results

Managing mobile sharing, across the globe

Since its inception, Libratone has maintained an employee base that spans locations throughout Europe, Asia, and North America. While research and development and intellectual property creation are handled in-house in Copenhagen, most of the production takes place in Asia — requiring data to be securely stored and continuously available to associates a continent away. “We have about fifteen to twenty people in the office on a regular basis, and the rest are working from a distance,” explains Andersen. “Dropbox Business keeps our staff connected and allows us to more easily deal with partners outside of the company.” Libratone R&D teammates use Dropbox Business as a collaboration workspace for product details such as acoustics and cell phone mechanics. Employees managing patents rely on Dropbox to share information with external legal partners. And Libratone staff members and manufacturers use Dropbox to exchange product specifications and track data from actual production equipment. Andersen says, “Really, everything is placed in Dropbox — from very small to very data-intense files. Dropbox Business offers an easy way to share information and ensure productivity. It has become such an integral part of how we interact with our data, we forget it’s even there.” Dropbox Business is also a key piece of Libratone’s sales process. As one of the most mobile groups at Libratone, the sales and marketing team depends on Dropbox Business during on-site meetings with importers, distributors, and retailers — including Apple and other consumer electronics stores. “Our sales executives need to be able to access data, off-premises, from their iPhones or iPads,” Andersen adds. “Dropbox Business enables them to do that.”

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