Ben & Jerry’s create more appetising interactions with external partners, using Dropbox Business to store and share files related to their retail shop setup and management.
Ben & Jerry's Key Results
More accessible support for franchises
Ample space to accommodate large files
Secure sharing with outside partners
File hide and seek
For ice cream innovator Ben & Jerry’s, local scoop shop franchises are not just channels for distributing the latest catchy flavour names. They’re platforms for delivering on Ben & Jerry’s social missions – such as supporting fair trade and reversing climate change. Scoop shops play an essential role in the company’s success, so corporate interaction with them is vital. Unfortunately, because company files were saved across everything from external hard drives to Microsoft SharePoint to team members' PCs, managing the paperwork associated with shops in Australia and New Zealand became chaotic. “We were wasting a lot of time chasing down documents” explains Adrian DiTonto, National Retail Operations Manager for Ben & Jerry’s Unilever Australia. “It could take a week to find a franchise agreement or to chase down shop photos from a third party. Sometimes we just couldn’t find files at all.”
“Dropbox Business lets us share relevant, up-to-date information with suppliers, contractors and anyone else involved in a project. If we make changes to a file, everyone knows about it. Our lives have become a lot easier with these smoother processes in place.”
Consistency and smoother workflows
Consistency and smoother workflows: Ben & Jerry’s parent company, Unilever, decided that DiTonto and his partners should start using Dropbox Business to store and share files. Doing so allowed the company to keep files in one convenient place, whilst establishing more uniform processes around external sharing. As DiTonto says: “Dropbox Business lets us share relevant, up-to-date information with suppliers, contractors and anyone else involved in a project. If we make changes to a file, everyone knows about it. Our lives have become a lot easier with these smoother processes in place.” Dropbox Business has also helped solve pain points around sharing large files. Previously, files would have to be zipped or sent in a chain of emails, but now DiTonto and his team exchange them using shared links.
“We exchange a lot of large files, which was always an issue for us in the past. With Dropbox Business, we don’t have to worry about zipping files or cramming them into emails. We can send a link, preview the content and only have to download the file if we want to.”
More shops, more satisfied customers
Since relocating their files to Dropbox Business, the Ben & Jerry’s Retail Ops team have had more time to focus on moving scoop shop projects forwards. Rather than having to hunt down misplaced files, employees and contractors can access what they need instantly, and maintain their momentum. “Because Australia is the benchmark for Ben & Jerry’s retail rollouts, I’ve had a lot of enquiries from colleagues in other markets about adopting the same timesaving methods we’ve put in place here” says DiTonto. “Dropbox Business is the key to stopping wasteful conversations and giving individuals more autonomy”. By establishing new efficiencies, Dropbox Business has helped Ben & Jerry’s streamline retail launches, which ultimately supports the company’s growth and social mission. “We always want to make sure franchisees are getting what they paid for” DiTonto adds. “Dropbox Business keeps us all in the same loop, working towards the same goal. It’s good for their business and for ours as a whole.”