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Remote - US; Remote - Canada

Product Marketing Manager, Search & Organize

Company Description

Dropbox is a leading global collaboration platform that's transforming the way people work together, from the smallest business to the largest enterprise. With more than 500 million registered users across more than 180 countries, our mission is to design a more enlightened way of working. From our headquarters in San Francisco to eight dedicated Studios and a worldwide team of employees who choose where they work best, our Virtual First approach is leading the way into the future of work.

Team Description

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.

Role Description

As a Product Marketing Manager on the Dropbox Core team, you will partner with Marketing and Product teams to drive growth for our customer-centric products and solutions in a fast-paced, high-impact environment. The team’s mission is to translate deep customer empathy and insights into compelling marketing that drives tangible business results. You will fill a critical role on the team, leading high-priority initiatives from product development through launch and the entire product lifecycle. 
  • Build. Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products, and solutions. Leverage customer and competitive insights to craft effective messaging, positioning, and assets for feature development and launches.
  • Launch. Bring products to market that prove our unique value, vision and leadership by partnering with cross-functional teams to expand customer reach and awareness. Deliver best-in-class product education and communications that bridge the gap between product development and customer experience.
  • Grow. Develop messaging that demonstrates deep audience understanding to effectively sell solutions, continuing to advocate for our customers. 
At Dropbox, Product Marketing Managers represent the customer voice and strive to create the ideal journey that meets customer needs and expectations. The ideal candidate has the ability not only to leverage customer insights to build and execute a solid marketing strategy but also to work cross-functionally, communicating regularly with other marketing teams and functions (including but not limited to Product, Brand, and Design).

Responsibilities

  • Customer and Product Expertise: Become the subject-matter-expert on our target audiences, creating segmentation frameworks, prioritizing key jobs-to-be-done for the customer, and grounding strategic decisions in customer insights. Ensure there is tight alignment between customer needs and product solutions by also deeply understanding the product experience. 
  • Positioning, Messaging, and Naming: Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations and more. Lean into key differentiators and value drivers to drive distinctive messaging for a range of target audience segments (consumers to businesses). 
  • Research: Partner with internal teams to drive qualitative and quantitative research to better understand our customers and competitors, and develop clear recommendations based on that research.
  • Launch Planning: Play a key role in launching new features or deprecating features that are not delivering value to customers. Partner on pricing and packaging research and strategy and pre-launch experiment strategy. Execute full-funnel go-to-market product launches by collaborating closely with the product, growth, and integrated marketing teams on content and campaign development. Continuously bring launch learnings back to the product team to inform product development and improve on execution through testing and iterating. 
  • Cross-functional Collaboration: Be a business and strategic partner to the product team by connecting with cross-functional teams to ensure alignment in prioritization, goal setting, planning and execution. Connect stakeholder partners including Product, Brand, Marketing, Sales, and more. Embody our core values and uphold our unique company culture. We value diversity and inclusion, and encourage our team members to be their authentic selves at work. 

Requirements

  • 3+ years of B2B or B2C product, portfolio, or audience marketing 
  • Team player first and foremost, and believes great things come from collaboration
  • Storyteller who is able to translate complex technical concepts into customer-friendly language and concise value propositions
  • Proven success bringing complex projects and initiatives to market 
  • Able to drive qualitative and quantitative research and analysis, synthesize actionable insights, and present clear recommendations
  • Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
  • Proven success collaborating with cross-functional teams 
  • Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
  • Self-starter and solution-oriented; ability to prioritize and work independently with minimal supervision
  • Innately curious and eager to learn new things; balancing creativity and analytical thinking
  • Bachelor’s degree; MBA nice-to-have
 

Total Rewards

For candidates hired in Colorado, the expected salary/On-Target Earnings (OTE) range for the role is $103,000 - $121,200 - $139,400.
This salary/OTE range represents the low, middle, and high end of the salary or OTE (Sales roles) range for this position, and is subject to change. To determine a Dropboxer’s starting pay we carefully consider a variety of factors, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal parity. This position may be considered a promotional opportunity.
Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to:
  • Competitive medical, dental and vision coverage
  • (US Only) Competitive 401(k) Plan with a generous company match and immediate vesting
  • Flexible Time Off/Paid Time Off, paid holidays, 11 Company-wide PTO days, Volunteer time off and more
  • Protection Plans including; Life Insurance, Disability Insurance and Travel benefit plans
  • Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
  • Parental benefits including; Parental Leave, Child and Adult Care, Day Care FSA (US Only), Fertility Benefits (US Only), Adoption and Surrogacy support and Lactation Support
  • Mental Health and Wellness benefits
  • Free Dropbox space for your friends and family
Additional benefits details are available upon request.
Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).

Other open positions

Our Marketing team sets product positioning and strategy, manages product launches, and gathers customer insights. We’re responsible for maximizing our products' potential, in order to delight our users and help Dropbox grow. We partner with teams across the company, including Product, Sales, and Engineering.