Marketing Analytics, Conversion Analytics

Marketing Team | San Francisco, CA

Dropbox is the home for your most important stuff—now we're bringing it to life with a growing family of products. As we scale our global brand, there’s plenty of space for you to grow alongside us and simplify life for millions of people around the world.

Marketing partners with teams across the company to set positioning and strategy, manage product launches, gather customer insights, and maximize our products' potential.

We're looking for a talented marketing analyst to partner with marketing, business, and leadership teams to answer key questions about how to grow Dropbox for Business. This individual should have a deep understanding of web analytics, attribution, and tracking methodologies, and a working knowledge of digital marketing campaigns. This person should also have a strong understanding of how marketing activities can act as a lead generation lever for sales.

Responsibilities

  • Own reporting and analysis for marketing & sales funnel performance
  • Define and implement attribution methodology to measure and improve the health of the funnel
  • Discover conversion frictions and identify a scalable way to solve them, using a combination of business judgment, research, deep dives into data, and experimentation
  • Partner with cross-functional teams across Marketing, Product, Business Operations, Sales, and Finance
  • Work with marketing stakeholders to streamline operational analyses across multiple marketing channels, including email, SEM, SEO, content, display, and branding
  • Develop dashboards to answer key business questions
  • Utilize knowledge and expertise in Internet marketing, multi-channel B2B marketing/attribution, and web analytics to influence marketing decision-making
  • Determine the set of tools, automation, and processes needed to scale analytics with business growth

Requirements

  • B.A or M.S. (preferred) in a quantitative discipline (operational research, statistics, mathematics, econometrics)
  • 7+ years of analytics work experience
  • Excellent communication skills, and strong ability to synthesize insights into actionable solutions
  • Proficient at analyzing multi-dimensional data sets and using advanced data techniques, including data/statistical tools such as SQL, R, and SAS
  • Solid experimental design experience with A/B and multivariate tests
  • Experience in product or marketing analytics role

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