Why download our 2026 video trends report?
Video now shapes almost every moment of how customers experience your brand. But as feeds get crowded and formats multiply, success doesn’t come from making more videos.
It comes from making videos that matter.
This report turns 2026’s biggest video trends into a practical playbook. Inside, you’ll learn:
- What’s working now: Short-form video, explainers, demos, and interactive formats
- Audience expectations: Authenticity, trusted creators, and sound-off viewing
- Systems for scale: In-house workflows, batching, and faster approvals
- Smarter measurement: Metrics that connect video to revenue, retention, and brand lift
- AI in the workflow: Where automation helps and where humans must lead
Join 700M+ registered users and 575,000+ teams who trust Dropbox
78%
of video views
happen on mobile devices in portrait mode—make vertical your default
71%
of companies
now create videos in-house, supporting faster, always-on workflows
79%
of organizations
say video improves outcomes, but only 43% have a clear video strategy
In this report, learn how to:
Discover which formats, channels, and content types are driving results today, from short vertical clips to explainers and demos.
See how creator culture, trust in real people, and new viewing habits are reshaping what audiences expect from your brand.
Learn how teams are using smarter workflows, in-house production, and AI tools to keep up with demand without losing quality.
Move beyond vanity metrics to connect video performance to revenue, retention, and long-term brand value.
Explore how AI and personalization are changing what’s possible, and what to prioritize now to stay ahead.