Background

Let’s Cook Editing Services scales businesses and brands through high-performance videos. At its core, the company isn’t just about videos—it’s about connection. “Our name, Let’s Cook, is an optimistic nod to bringing people together, just like meals do! It’s collaborative—creating something great together, enjoying it together, and celebrating together,” says Chris Grubisa, Founder and CEO. 

Challenge: remote access, zero friction 

From the start, Let’s Cook needed secure, easy-to-use storage accessible on any device. “Our main goal was to establish a remote, collaborative setup that allows our team to work from anywhere, at any time,” adds Grubisa. Since the team often makes videos on products that aren’t on the market yet, securely protecting their files was a non-negotiable.

Solution: one step instead of four

Choosing Dropbox was a no-brainer. “The first thing I did after incorporating the company 16 years ago was open a Dropbox account,” Grubisa recalls. “Everyone I knew trusted it—it felt intuitive, secure, and way easier than other platforms. Dropbox is a true innovator.”

Dropbox simplified Let’s Cook’s workflow. In the past, editing meant downloading, re-uploading, and syncing files manually—four tedious steps. Today, the team’s files sync automatically to Dropbox, so everyone has access to the latest version instantly.

They’ve also started using personalized client folders, complete with branded logos, to enhance the customer experience. “It’s a personalized approach. Everything we aim for at Let’s Cook Editing Services," says Grubisa. Clients can upload materials directly, and team members can leave comments in Dropbox, eliminating back-and-forth emails.

Results: clarity, flexibility, and efficiency for a remote team

For Grubisa, the clarity Dropbox brings is a game-changer. “Dropbox is straightforward. It’s crystal clear who has access to the documents, how to complete something, or where everything lives,” he says. This simplicity makes onboarding new employees quick and painless. “We prioritize simplicity. From onboarding new team members to creating high-performing videos. Everything remains highly efficient, with no distracting bells and whistles,” adds Grubisa.

Clarity helps Grubisa lead the entire operation. “Our aim isn’t to be big, our aim is to be great,” he says. “Dropbox makes everything simple, allowing our growing team to remain productive in these fast-paced industries.”

With Dropbox available across all devices, Let’s Cook employees are no longer chained to traditional ways of working. “Dropbox lets us live our best lives, that provides the best output in our work. It shows,” says Grubisa. “Having access to our files anytime, anywhere keeps me flexible, providing me peace of mind in both work and my personal life.” Even during flights, Grubisa is able to work on his projects offline and everything syncs when he lands.

This flexibility also makes it easier for Let’s Cook’s global remote team to work asynchronously. With cloud-synced files, team members can seamlessly pick up where others left off. “Last night, we sent our files from Los Angeles to New York City before signing off for the day. By 9 a.m. L.A. time, the client work was complete, with more along the way,” he says. “Dropbox completely eliminates distance, letting us work smart, in a steady and seamless way.”

With everything stored in the cloud, Let’s Cook Editing Services has cut back on external hard drives and hardware costs. “Our customer base tripled last year, but our storage costs barely budged,” shares Grubisa.

Dropbox’s reliability gives Grubisa peace of mind. “I don’t ever remember Dropbox going down,” he says. “Knowing our work and clients’ work is safe, and available, lets us sleep soundly. By storing data in the cloud, you avoid physical damage, loss, or theft that can happen in person.”

Videos by Let’s Cook Editing Services have collectively garnered billions of views, and the company continues to grow. “I want to continue sharing our expertise with businesses, helping them grow in unimaginable ways—and doing it beautifully and optimally,” says Grubisa. He believes that the simplicity of Dropbox will help him and team maximize their positive impact. “Dropbox has been with me since my teenage years, and it continues to grow with me. It helps me soak in life’s experiences, which makes my work better,” concludes Grubisa.