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The digital asset management trap—and what to use instead

5 mins

Jun 17, 2025

A group of people sit in an office breakout area discussing an issue around a laptop.

Share and organize assets

Want to keep your creative assets managed without unnecessary expense and complexity? Find out more about what Dropbox cloud storage can do.

Frequently asked questions

Digital assets are files like logos, brand guidelines, marketing templates, videos, photos, presentations, and creative images—but they can include non-creative formats too. They are any files that are valuable to your business. If your team uses a file to create or share information, it is a digital asset.

A CMS (content management system) handles digital content that is already published on websites. A DAM (digital asset management) system handles raw, unpublished materials used to make marketing content. One (CMS) is for publishing, and the other (DAM) is for preparation or production of work.

Small businesses can benefit from using a DAM to keep their brand consistent and make managing creative assets easier. But the key is finding the right one. Many DAMs for big companies are too complex for a small team. A simpler option, like Dropbox, can work as a DAM without the extra features or cost.

Dropbox is not a traditional digital asset management system, but it has strong tools for storing, organizing, and sharing files. It works well for digital asset management, especially for creative and marketing teams. You can track file versions, control who can see or edit files, search for files easily, and organize them simply. It’s a user-friendly option for managing digital assets. Dropbox also includes many integrations for your favorite tools, which helps to automate and optimize many aspects of creative workflows—making brand management even easier.

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